loyalty programmes

“Call me loyal”, Dave Dobbyn once sang, and “I’ll say you’re loyal too”. (He also once sang “drink yourself more bliss,” which makes less sense, but we’ll set that aside for the moment.) Loyalty programmes are everywhere these days, and they’ve come a long way from Satan’s original “Eat one apple and get a free eternity of shame and feeling weird about nudity unless you’re Paul Henry” offer. From airlines and groceries to credit cards and even the humble cup…